Case Study
Slice Rank
Cutting Through the Competition to Fill Every Table.
The restaurant chain wanted to expand its digital footprint, increase online orders, and improve the overall experience for mobile users seeking to place orders or make reservations.
- Sector/IndustryE-Commerce
- ServicesSEO Services, Marketing Consultation
Our Approach
Low Search Visibility for Local Queries
The restaurant wasn’t appearing in relevant searches for local dining and food delivery services, limiting customer reach.
Unoptimized Mobile Experience
A growing number of customers wanted to place orders via mobile, but the user experience was not intuitive, leading to high bounce rates.
Underperforming Ads for Delivery Services
Their Google Ads campaigns weren’t converting efficiently, with clicks not translating into orders or reservations.
Performance Outcomes
60% Increase in Online Orders
Optimizing local search rankings and improving the mobile experience led to a dramatic rise in online food orders.
30% More Reservations
The enhanced mobile reservation system resulted in a noticeable increase in table bookings through the website.
Enhanced Mobile Traffic
The redesigned mobile experience attracted more mobile visitors and resulted in higher engagement and order completions.
Lower Cost-Per-Conversion in Ads
Optimizing the Google Ads campaigns reduced the overall cost per conversion, while increasing the number of successful orders.
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