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Case Study

Grass & Bone

Developing a seamless ordering system and robust delivery network for premium meat delivery.

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Grass & Bone, an online butchery based in Rozelle, NSW, Australia, required a robust and efficient e-commerce platform to manage and expand its business. The primary business needs included an efficient online ordering system, a seamless platform for customers to browse, select, and purchase from an extensive range of high-quality meats.


Reliable delivery service ensuring timely and accurate delivery of orders to customers’ doorsteps across Sydney’s suburbs. Marketing and analytics tools to track and analyze customer behavior and effectively market their products, and secure payment integration with diverse payment options to accommodate all customer preferences.

  • Sector/Industry
    E-Commerce
  • Services
    Full Stack Development, Web Design, Branding, Content Marketing
  • Technology
    Stripe, Shopify, Apple Pay, American Express
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Project gallery preview
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Project gallery preview

Our Approach

Complex Order Management

Managing a wide variety of products, including specialty cuts that require specific preparation and delivery schedules.

Market Penetration

Reaching and retaining a broad customer base in a competitive online meat market.

Technological Integration

Integrating various technologies for payment processing, analytics, and marketing without compromising the website’s performance or user experience.

Customer Satisfaction

Ensuring high levels of customer satisfaction with product quality, delivery times, and overall service.


Performance Outcomes

01

Enhanced Customer Experience

A user-friendly and efficient e-commerce platform, leading to increased customer satisfaction and repeat business.

02

Improved Market Reach

Effective use of analytics and advertising tools to reach a wider audience and improve conversion rates.

03

Streamlined Operations

Efficient order and delivery management system, ensuring timely deliveries and reducing operational inefficiencies.

04

Secure Transactions

Integration of multiple secure payment options, increasing customer trust and convenience.



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  • In many cases, yes. We have clients who are willing to speak with prospects as references. Reach out and let us know which project you're interested in we'll check with the client and make the introduction if they're open to it.
  • Project timeline information is included in each case study. Our process is milestone-based with defined delivery dates overruns happen in any complex project, but we communicate early when timelines are at risk rather than surprising clients at the end.
  • It varies by project and is specified in each case study. Some engagements are end-to-end we handle design, development, and launch. Others are collaborative, where we work alongside an in-house team that owns certain pieces. We're comfortable in both configurations.
  • Technology choices in each case study reflect what was right for that specific project. We work across a broad range of stacks and recommend tools based on your requirements, not habit. If you're using a different tech stack, we'll assess compatibility and give you an honest view of the most practical path forward.
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  • We offer post-launch maintenance and support retainers for every project type. Many of the clients featured in our portfolio have been with us long after the initial launch for updates, improvements, new feature development, and ongoing marketing or optimization. Long-term engagement is something we actively design our client relationships around.
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