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Case Study

Trial Flip

Flipping Trial Users Into Long-Term Subscribers.

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Flipping Trial Users Into Long-Term Subscribers.

  • Sector/Industry
    Web Development
  • Services
    Marketing Consultation, SEO Services

Our Approach

Low Trial-to-Paid Conversion Rate

The free trial users weren’t converting to paying customers at a rate the company expected.

Poor Email Engagement

The company’s existing email marketing efforts were generating low engagement, with trial users not progressing through the funnel.

Lack of Personalized Onboarding

Users were dropping off during the free trial due to a lack of personalized onboarding experiences.


Performance Outcomes

01

35% Increase in Sign-Ups

The combined email marketing and paid search strategy led to a significant increase in trial users converting to full paying customers.

02

20% Higher Retention Rate

Personalized engagement and targeted follow-ups resulted in a higher percentage of users staying on after the trial period.

03

25% Reduction in Churn

Improved user onboarding experiences and better communication helped lower churn rates and retain customers.

04

Higher Email Engagement

Personalized email campaigns saw better open rates and click-throughs, engaging users more effectively throughout the customer journey.


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