Case Study
Trial Flip
Flipping Trial Users Into Long-Term Subscribers.
Flipping Trial Users Into Long-Term Subscribers.
- Sector/IndustryWeb Development
- ServicesMarketing Consultation, SEO Services
Our Approach
Low Trial-to-Paid Conversion Rate
The free trial users weren’t converting to paying customers at a rate the company expected.
Poor Email Engagement
The company’s existing email marketing efforts were generating low engagement, with trial users not progressing through the funnel.
Lack of Personalized Onboarding
Users were dropping off during the free trial due to a lack of personalized onboarding experiences.
Performance Outcomes
35% Increase in Sign-Ups
The combined email marketing and paid search strategy led to a significant increase in trial users converting to full paying customers.
20% Higher Retention Rate
Personalized engagement and targeted follow-ups resulted in a higher percentage of users staying on after the trial period.
25% Reduction in Churn
Improved user onboarding experiences and better communication helped lower churn rates and retain customers.
Higher Email Engagement
Personalized email campaigns saw better open rates and click-throughs, engaging users more effectively throughout the customer journey.
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