Case Study
Raleigh Tennis Association
Creating a community-centric website to expand program reach and elevate accessibility to tennis resources for players of all levels.
The Raleigh Tennis Association (RTA) sought to revamp its website to provide a modern, user-friendly experience that better reflected its mission and enhanced engagement with the local community in the Raleigh, NC area. Originally built on Wix, Esco Logics first created a custom design for the website using Figma and then converted that design into a fully functional site on Wix Studio.
This approach offered improved functionality, aesthetics, and ease of navigation. The upgraded website ensured a more intuitive platform for users to access information, register for events, and connect with RTA’s services, ultimately fostering a more vibrant and accessible tennis community throughout Raleigh. The new design also allowed for greater flexibility and scalability as the organization continued to grow and serve the area.
- Sector/IndustrySports
- ServicesUI/UX Design, Full Stack Development
- TechnologyWIX, WIX Studio
Our Approach
Advanced CMS
The website needed to transition from Wix to Wix Studio to leverage advanced features and capabilities for better management of diverse content.
Interactive Features
Enhanced visual appeal by incorporating dynamic photo galleries and engaging blog content through Wix Studio’s improved design tools.
Engagement Tools
Integrated interactive elements like custom forms and event management tools, ensuring seamless user engagement and participation.
Data Visualization
Enabled advanced data visualization with built-in Wix Studio features for displaying key performance metrics and benchmarks.
Performance Outcomes
Enhanced User Experience
Successfully revamped the user interface for smoother navigation and improved access to key information like court schedules, events, and member resources.
Content-Driven Platform
Developed a content-rich platform with interactive elements like event updates, member testimonials, photo galleries, and instructional videos to foster community engagement.
Increased Member Interaction
Boosted member engagement by integrating online registration for tournaments, a dynamic event calendar, and a user-friendly contact form for inquiries.
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