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Case Study

Key Leads

Open More Doors With Smarter Digital Marketing

Project Banner

The agency needed a steady flow of qualified leads from high-intent homebuyers in specific zip codes, and sought to boost overall visibility online while maximizing the effectiveness of their ad spend.

  • Sector/Industry
    Real Estate
  • Services
    SEO Services, PPC Advertising, Marketing Consultation

Our Approach

Low Organic Traffic for Property Listings

The agency’s listings weren’t ranking for relevant search terms, limiting their ability to attract homebuyers.

High Cost-Per-Click on PPC Ads

Their existing PPC campaigns were expensive but weren’t delivering the number of qualified leads they needed.

Content Lacking Engagement

Their blog and property descriptions lacked depth, providing little incentive for visitors to convert into leads.


Performance Outcomes

01

47% Increase in Qualified Leads

SEO improvements and optimized ad targeting led to a significant increase in high-quality leads interested in purchasing property.

02

20% Higher Closing Rate

The more engaged leads, combined with informative content, helped the agency close deals faster and more efficiently.

03

30% More Organic Traffic

Organic traffic surged as the agency ranked higher for key real estate terms, attracting serious buyers to their listings.

04

Reduced Cost-Per-Lead in PPC

The PPC adjustments lowered the cost of acquiring each lead, improving ROI and driving more leads for the same budget.



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Frequently Asked Questions

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  • In many cases, yes. We have clients who are willing to speak with prospects as references. Reach out and let us know which project you're interested in we'll check with the client and make the introduction if they're open to it.
  • Project timeline information is included in each case study. Our process is milestone-based with defined delivery dates overruns happen in any complex project, but we communicate early when timelines are at risk rather than surprising clients at the end.
  • It varies by project and is specified in each case study. Some engagements are end-to-end we handle design, development, and launch. Others are collaborative, where we work alongside an in-house team that owns certain pieces. We're comfortable in both configurations.
  • Technology choices in each case study reflect what was right for that specific project. We work across a broad range of stacks and recommend tools based on your requirements, not habit. If you're using a different tech stack, we'll assess compatibility and give you an honest view of the most practical path forward.
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  • We offer post-launch maintenance and support retainers for every project type. Many of the clients featured in our portfolio have been with us long after the initial launch for updates, improvements, new feature development, and ongoing marketing or optimization. Long-term engagement is something we actively design our client relationships around.
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