Project Details
Project DetailsRaleigh Tennis Association
Creating a community-centric website to expand program reach and elevate accessibility to tennis resources for players of all levels.
- Sports
- WIX
- WIX Studio
Business Needs
The Raleigh Tennis Association (RTA) sought to revamp its website to provide a modern, user-friendly experience that better reflected its mission and enhanced engagement with the local community in the Raleigh, NC area. Originally built on Wix, Esco Logics first created a custom design for the website using Figma and then converted that design into a fully functional site on Wix Studio. This approach offered improved functionality, aesthetics, and ease of navigation. The upgraded website ensured a more intuitive platform for users to access information, register for events, and connect with RTA’s services, ultimately fostering a more vibrant and accessible tennis community throughout Raleigh. The new design also allowed for greater flexibility and scalability as the organization continued to grow and serve the area.
Challenges & Solutions
-
Advanced CMS: The website needed to transition from Wix to Wix Studio to leverage advanced features and capabilities for better management of diverse content.
-
Interactive Features: Enhanced visual appeal by incorporating dynamic photo galleries and engaging blog content through Wix Studio’s improved design tools.
-
Engagement Tools: Integrated interactive elements like custom forms and event management tools, ensuring seamless user engagement and participation.
-
Data Visualization: Enabled advanced data visualization with built-in Wix Studio features for displaying key performance metrics and benchmarks.
- Platform Upgrade to Wix Studio: We created an initial design in Figma, ensuring client satisfaction before implementing it in Wix Studio. This process allowed us to tailor the site’s aesthetics and functionality to meet the specific needs of the Raleigh Tennis Association while providing a modern and user-friendly experience.
- Improved Content Management: With Wix Studio’s powerful content management system (CMS), we can easily organize and update diverse content, ensuring that the website remains fresh, informative, and user-friendly. This system streamlines content updates, making it easier for RTA to communicate events, news, and other important information to their community.
- Enhanced Interactivity and User Engagement: We incorporated dynamic features like photo galleries, blogs, and event management tools to engage visitors. These interactive elements make the website more engaging, allowing users to connect with the RTA community, learn about upcoming events, and easily access relevant resources.
Outcome
Demonstrating the value and success of our solutions.
Enhanced User Experience
Successfully revamped the user interface for smoother navigation and improved access to key information like court schedules, events, and member resources.
Content-Driven Platform
Developed a content-rich platform with interactive elements like event updates, member testimonials, photo galleries, and instructional videos to foster community engagement.
Increased Member Interaction
Boosted member engagement by integrating online registration for tournaments, a dynamic event calendar, and a user-friendly contact form for inquiries.