
Business Needs
Westar Media Group, a leading provider of media and advertising solutions, required a robust digital strategy to adapt to evolving industry demands, ensure secure user interactions, and create an engaging customer experience. Partnering with Esco Logics, they aimed to amplify their online visibility, enhance content delivery, and leverage advanced analytics to drive client engagement and campaign effectiveness.
Challenges & Solutions
- Design and User Experience: Developing a visually compelling layout that reflects the brand’s identity while ensuring a seamless experience on all devices
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Content Management System (CMS) Integration: Identifying a suitable CMS for efficient content updates, user accessibility, and future scalability.
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SEO and Performance Optimization: Crafting and implementing an SEO strategy to improve online presence and search engine rankings.
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Testing and Quality Assurance: Conducting extensive testing across various platforms to ensure optimal performance and user satisfaction.

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Design and User Experience: Utilized responsive design principles and held usability testing sessions with target users to refine the site’s interface and enhance interaction.
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Content Management System (CMS) Integration: Developed the website using WordPress, capitalizing on its versatility and user-friendly nature for easy management.
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SEO and Performance Optimization: Implemented Yoast SEO for comprehensive optimization of all content, improving search engine visibility.
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Testing and Quality Assurance: Established a detailed testing framework, including functional, usability, and performance evaluations, engaging both in-house teams and external testers.

Outcome
Demonstrating the value and success of our solutions.