Services Used
Business Needs
The SaaS company aimed to increase conversions from free trials to paying customers while reducing churn, all while improving the customer onboarding experience.
Challenges & Solutions
Customer Review
“Our conversion rates and retention rates have soared thanks to Esco Logics’ brilliant approach to email marketing and paid campaigns. We’ve seen tangible results across the board.”
— Product Manager, SaaS Company
Outcome
Demonstrating the value and success of our solutions.
35% Increase in Sign-Ups
The combined email marketing and paid search strategy led to a significant increase in trial users converting to full paying customers.
20% Higher Retention Rate
Personalized engagement and targeted follow-ups resulted in a higher percentage of users staying on after the trial period.
25% Reduction in Churn
Improved user onboarding experiences and better communication helped lower churn rates and retain customers.
Higher Email Engagement
Personalized email campaigns saw better open rates and click-throughs, engaging users more effectively throughout the customer journey.