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Project Details

SaaS Company Increases Sign-Ups by 35% with Email Marketing and Paid Campaigns

A SaaS company offering CRM software needed to improve its sign-up rates. Esco Logics implemented email marketing campaigns and paid search ads, resulting in a 35% increase in sign-ups and a 20% higher retention rate.

35%

Increase in sign-ups.

20%

Higher Retention Rate.

Services Used

  • Email Marketing
  • Paid Search Campaigns
  • On-Site Personalization

Business Needs

The SaaS company aimed to increase conversions from free trials to paying customers while reducing churn, all while improving the customer onboarding experience.

Challenges & Solutions

  • Low Trial-to-Paid Conversion Rate: The free trial users weren’t converting to paying customers at a rate the company expected.
  • Poor Email Engagement: The company’s existing email marketing efforts were generating low engagement, with trial users not progressing through the funnel.
  • Lack of Personalized Onboarding: Users were dropping off during the free trial due to a lack of personalized onboarding experiences.
  • Email Marketing Overhaul: We developed personalized email sequences for trial users, offering product tips and highlighting key features to guide them toward upgrading.
  • Targeted Paid Campaigns: Esco Logics set up paid search campaigns focusing on converting trial users, with tailored ads that addressed pain points and benefits of the full software.
  • On-Site Personalization: Implemented personalized messaging and guidance for trial users on the site, offering support and recommendations based on user behavior.

Customer Review

“Our conversion rates and retention rates have soared thanks to Esco Logics’ brilliant approach to email marketing and paid campaigns. We’ve seen tangible results across the board.”

— Product Manager, SaaS Company

Outcome

Demonstrating the value and success of our solutions.

35% Increase in Sign-Ups
The combined email marketing and paid search strategy led to a significant increase in trial users converting to full paying customers.

20% Higher Retention Rate
Personalized engagement and targeted follow-ups resulted in a higher percentage of users staying on after the trial period.

25% Reduction in Churn
Improved user onboarding experiences and better communication helped lower churn rates and retain customers.

Higher Email Engagement
Personalized email campaigns saw better open rates and click-throughs, engaging users more effectively throughout the customer journey.

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