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Project Details

Real Estate Agency Increases Qualified Leads by 47% with SEO, PPC, and Content Marketing

A real estate agency wanted to capture more qualified homebuyer leads. Esco Logics implemented a strategy using SEO, PPC, and content marketing, leading to a 47% increase in qualified leads and a 20% higher closing rate.

47%

Increase in qualified leads.

20%

Higher closing rate.

Services Used

  • SEO
  • PPC
  • Content Marketing

Business Needs

The agency needed a steady flow of qualified leads from high-intent homebuyers in specific zip codes, and sought to boost overall visibility online while maximizing the effectiveness of their ad spend.

Challenges & Solutions

  • Low Organic Traffic for Property Listings: The agency’s listings weren’t ranking for relevant search terms, limiting their ability to attract homebuyers.
  • High Cost-Per-Click on PPC Ads: Their existing PPC campaigns were expensive but weren’t delivering the number of qualified leads they needed.
  • Content Lacking Engagement: Their blog and property descriptions lacked depth, providing little incentive for visitors to convert into leads.
  • SEO Optimization for Local Search Terms: We optimized the site for real estate-specific search queries, improving visibility for prospective homebuyers in key areas.
  • PPC Refinement for Better ROI: Esco Logics adjusted their PPC campaigns to focus on specific property-related keywords and lower the cost-per-click.
  • Content Marketing for Engagement: We developed rich, informative blog content and enhanced property listings to capture visitor attention and boost lead conversion rates.

Customer Review

“Esco Logics helped us capture more qualified leads than we ever thought possible. The content they created was spot on, and the results speak for themselves.”

— CEO, Real Estate Agency

Outcome

Demonstrating the value and success of our solutions.

47% Increase in Qualified Leads
SEO improvements and optimized ad targeting led to a significant increase in high-quality leads interested in purchasing property.

20% Higher Closing Rate
The more engaged leads, combined with informative content, helped the agency close deals faster and more efficiently.

30% More Organic Traffic
Organic traffic surged as the agency ranked higher for key real estate terms, attracting serious buyers to their listings.

Reduced Cost-Per-Lead in PPC
The PPC adjustments lowered the cost of acquiring each lead, improving ROI and driving more leads for the same budget.

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