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Project Details

Local Restaurant Chain Gains 60% More Online Orders Through Local SEO and Google Ads

A local restaurant chain wanted to boost its online orders and table reservations. Esco Logics employed a targeted local SEO and Google Ads strategy, resulting in a 60% increase in online orders and a 30% rise in reservations.

60%

Increase in online orders.

30%

Rise in Reservations.

Services Used

  • Local SEO
  • Google Ads
  • Mobile Optimization

Business Needs

The restaurant chain wanted to expand its digital footprint, increase online orders, and improve the overall experience for mobile users seeking to place orders or make reservations.

Challenges & Solutions

  • Low Search Visibility for Local Queries: The restaurant wasn’t appearing in relevant searches for local dining and food delivery services, limiting customer reach.
  • Unoptimized Mobile Experience: A growing number of customers wanted to place orders via mobile, but the user experience was not intuitive, leading to high bounce rates.
  • Underperforming Ads for Delivery Services: Their Google Ads campaigns weren’t converting efficiently, with clicks not translating into orders or reservations.
  • Local SEO Overhaul: We optimized the restaurant’s website for local search terms such as “restaurant near me” and “food delivery,” ensuring that it appeared for relevant searches.
  • Mobile UX Improvement: Esco Logics redesigned the mobile interface, making it easier for users to navigate the site, place orders, and make reservations.
  • Google Ads Optimization: We refined their ad strategy by targeting specific delivery-related keywords and adjusting bidding strategies to maximize ROI.

Customer Review

“Esco Logics helped us break into the local market online. Our orders and reservations have soared, and the improvements to our mobile site made a world of difference.”

— Manager, Local Restaurant Chain

Outcome

Demonstrating the value and success of our solutions.

60% Increase in Online Orders
Optimizing local search rankings and improving the mobile experience led to a dramatic rise in online food orders.

30% More Reservations
The enhanced mobile reservation system resulted in a noticeable increase in table bookings through the website.

Enhanced Mobile Traffic
The redesigned mobile experience attracted more mobile visitors and resulted in higher engagement and order completions.

Lower Cost-Per-Conversion in Ads
Optimizing the Google Ads campaigns reduced the overall cost per conversion, while increasing the number of successful orders.

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