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Project Details

How an Auto Repair Company Boosted Conversions with Integrated Digital Marketing

An auto repair company sought to engage a younger demographic and increase online service bookings. Esco Logics implemented a comprehensive digital marketing strategy using SEO, PPC, and content marketing, resulting in a 236% increase in organic sessions and a 131% boost in online appointment form submissions.

236%

INCREASE IN ORGANIC SESSIONS.

131%

INCREASE IN ORGANIC CONTACT FORM SUBMISSIONS.

Services Used

  • SEO
  • PPC
  • Content Marketing

Business Needs

The company wanted to enhance its online visibility and attract new customers to their service centers, amidst growing local competition. Their goal was to increase online bookings and drive more foot traffic.

Challenges & Solutions

  • Low Local Search Ranking: The business was not ranking well in local search results for essential repair-related keywords, limiting their reach to potential customers searching for services online.
  • Inconsistent Content Strategy: The company lacked informative and engaging content, making it difficult to stand out against competitors offering similar services.
  • Underperforming Paid Ads: Their previous PPC efforts resulted in low conversion rates, with click-throughs not leading to actual bookings.
  • SEO Enhancement: We optimized their website for local keywords, improving on-page elements and meta descriptions to enhance local search visibility.
  • Content Marketing: Esco Logics developed a blog strategy featuring relevant automotive repair tips, positioning the company as a local authority and driving organic traffic.
  • PPC Campaign Optimization: We restructured their Google Ads, refining targeting and ad copy to focus on specific services and time-sensitive offers like seasonal discounts.

Customer Review

“Working with Esco Logics was a game-changer for us. Our bookings shot up, and we were finally reaching the audience we needed. They truly understand the automotive industry.”

— Owner, Auto Repair Company

Outcome

Demonstrating the value and success of our solutions.

Increase in Appointments
The SEO and PPC strategy drove more targeted traffic to the website, significantly increasing the number of online service bookings.

Boost in Conversion Rate
The optimized ad campaigns and enhanced content led to higher engagement and conversion rates from site visitors.

Increased Organic Traffic
With fresh, engaging content regularly posted, organic traffic grew substantially, reducing dependency on paid ads.

Improved Local Visibility
The business now ranks within the top results for multiple local automotive service keywords, attracting more local customers.