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Project Details

Healthcare Provider Boosts Patient Bookings by 45% with PPC and Content Marketing

A healthcare provider specializing in pediatric services sought to increase patient bookings and enhance online visibility. Esco Logics implemented a combination of PPC and content marketing strategies, resulting in a 45% increase in patient bookings and a 35% growth in website traffic.

45%

Increase in patient bookings.

45%

Growth in website traffic.

Services Used

  • PPC (Pay-Per-Click) Advertising
  • Content Marketing
  • Local SEO

Business Needs

The healthcare provider needed to attract more local patients, improve brand visibility, and streamline the booking process for new and returning patients through their website.

Challenges & Solutions

Challenges

  • Low Visibility in Local Searches: Despite being an established practice, the provider was not ranking high in local search results for pediatric services, affecting online bookings.
  • Outdated Content: The website lacked engaging, informative content tailored to parents looking for pediatric care, leading to missed opportunities for conversions.
  • Ineffective Paid Advertising: Their previous PPC campaigns were underperforming, with a high cost-per-click and low return on investment.

Solutions

  • PPC Campaign Optimization: Esco Logics restructured their paid search campaigns, focusing on targeted local keywords and refining ad copy to appeal to parents seeking pediatric services.
  • Content Marketing Strategy: We created engaging blog content covering topics of interest to parents, such as child health tips, vaccinations, and growth milestones, driving organic traffic to the site.
  • Local SEO Enhancements: Optimized the site for local SEO by improving metadata, on-page content, and ensuring accurate listings on local directories.

Customer Review

“We were able to reach more local families than ever before thanks to Esco Logics’ digital strategy. Our online bookings have skyrocketed, and the new content has helped parents feel more connected with our practice.”

— Office Manager, Pediatric Healthcare Provider

Outcome

Demonstrating the value and success of our solutions.

45% Increase in Patient Bookings
The combination of optimized PPC campaigns and a more informative website led to a substantial increase in online appointment bookings.

35% Growth in Website Traffic
Fresh, relevant content attracted more organic visitors, driving significant traffic growth to key service pages.

Lower Cost-Per-Click for Ads
The revamped PPC campaigns lowered the cost per click, while improving the quality of leads, leading to better overall ROI.

Improved Brand Visibility Locally
Local SEO efforts ensured that the provider ranked higher in search results, making it easier for local families to find and book services.

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