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Project Details

E-commerce Store Achieves 55% Sales Growth Through Social Media and Influencer Marketing

An e-commerce store specializing in fitness gear needed to boost sales and strengthen their brand presence. With Esco Logics’ help, a combination of social media ads, influencer marketing, and retargeting campaigns led to a 55% increase in sales.

55%

Increase in Sales.

45%

Increase in Social Media.

Services Used

  • Social Media Ads
  • Influencer Marketing
  • Retargeting Campaigns

Business Needs

The e-commerce store wanted to increase sales through social platforms while building a recognizable brand that resonated with fitness enthusiasts.

Challenges & Solutions

  • Low Conversion from Social Media Traffic: Despite having a large social media following, the store was seeing poor conversion rates from visitors clicking on posts and ads.
  • Lack of Brand Awareness: With limited influencer partnerships and inconsistent social media engagement, the store struggled to build a strong, recognizable brand in the fitness niche.
  • Underutilized Retargeting Efforts: The brand had no structured retargeting strategy in place, missing opportunities to re-engage site visitors who didn’t convert on the first visit.
  • Social Media Ad Campaigns: We launched targeted Facebook and Instagram ad campaigns promoting their best-selling products, engaging the fitness audience with compelling visuals and offers.
  • Influencer Collaborations: Esco Logics identified and partnered with fitness influencers to promote the brand’s products authentically, boosting credibility and visibility.
  • Retargeting Setup: We implemented retargeting ads aimed at users who visited the site but didn’t complete a purchase, focusing on cart abandonment and product page visitors.

Customer Review

“The team at Esco Logics understood our audience and helped us connect with them in a meaningful way. The sales growth we saw through social media was beyond what we expected.”

— Marketing Director, E-commerce Store

Outcome

Demonstrating the value and success of our solutions.

55% Sales Increase
The optimized social media ads and influencer marketing drove significant traffic and conversions, leading to a sharp increase in overall revenue.

2x Growth in Social Engagement
Influencer partnerships and better-targeted content significantly boosted follower engagement, leading to more likes, shares, and comments on social platforms.

Improved Conversion Rates from Ads
With the retargeting efforts, the store saw a marked increase in converting potential buyers who had previously dropped off.

Brand Awareness Growth
The influencer collaborations and social media visibility led to better brand recognition, expanding the company’s reach in the fitness community.

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